Abou Zad
I build marketing systems that help companies grow.
Marketing Director specializing in growth strategy, automation, digital infrastructure, and brand execution. Montreal, Canada.
Marketing Director
Growth Systems & Automation
Operator.
Builder.
Strategist.
I'm a marketing leader with a background spanning creative marketing, digital growth, and marketing systems architecture.
My work blends brand strategy, website development, automation systems, CRM infrastructure, and performance marketing across logistics, SaaS, coaching, healthcare, and consumer brands.
My edge is the ability to combine creative marketing thinking with operational systems that drive measurable business growth.
“Marketing should not just produce campaigns. It should build infrastructure that compounds growth over time.”
Strategy
Platforms / Software
Execution
Industries
Where I've
Operated
Download ResumeILCO Transit
Marketing Director
- Led marketing strategy and digital infrastructure for a North American logistics company
- Built marketing funnels and CRM lifecycle journeys across clients and carriers
- Managed Salesforce CRM and TMS systems supporting sales and operations
- Designed internal dashboards for client management, carrier relationships, and HR operations
- Led viral campaigns: Delivering Meals, We Made Moves series, F1 Car in the Office activation
- Oversaw paid campaigns, email marketing, and website strategy
- Led a marketing team of six
4 Level Coach
Digital Marketing Manager
- Led digital marketing targeting builders and remodelers across North America
- Managed Facebook ad campaigns generating 10 qualified leads per week on average
- Reduced CPA to 2.7% of average client lifetime spend
- Grew company email list by over 200%
- Managed funnels, CRM, creative direction, and website redesign
- Led Builder Show Las Vegas activation and developed the 4 Level Systems sub-brand
Inspira Education
Marketing Automation Specialist
- Developed marketing automation workflows and email campaign infrastructure supporting lead generation and student conversion
- Built segmentation systems and lifecycle journeys to improve engagement across education technology platforms
- Managed a contact list spanning multiple platforms with over 100,000 contacts
Creative Landscape Depot
Marketing Manager
- Grew mailing list by 115% and social media audiences by 130%+
- Built CRM customer journeys and marketing automation workflows
- Produced a 100+ page digital product catalogue with e-commerce checkout
- Led digital and traditional campaigns reaching millions of people
Practice Better
Marketing Specialist
- First marketing hire for the company
- Executed digital campaigns across email, paid advertising, and social media
- Built customer journeys and reduced customer acquisition costs by more than half
- Grew social engagement and referral traffic significantly
- Built and optimized blog and SEO content systems supporting company growth
- Involved in evolving brand assets
Your Listing Expert
Graphic Design & Digital Marketing Coordinator
- Managed marketing campaigns and digital presence for over 15 client brands
- Produced social content, paid advertising campaigns, and email marketing initiatives
- Improved local SEO and Google My Business performance across multiple markets
Can Public Relations (CPR)
Marketing & Events Coordinator
- Supported large-scale event marketing and media coordination across national sports and entertainment events
- Managed social engagement, promotional content, and logistics for stadium activations
- Handled audiences ranging from 1,000 to 6,500 attendees
Amr Helmy Designs
Marketing & Business Development Intern
- Developed a market-entry business plan for the German brand Hafele, contributing to its introduction into the Egyptian market
- Conducted market research and built financial projections
- Supported retail launch planning for new product lines
Systems
I've Built
Most marketers run campaigns. I build infrastructure. These are the systems I design and operate: the engines that compound growth over time and connect strategy to measurable outcomes.
Marketing Funnels
End-to-end acquisition funnels built to convert. From cold traffic to closed deal. Includes landing page architecture, lead magnet sequencing, and CTA optimization across paid and organic channels.
CRM Pipelines
Custom CRM architectures in Salesforce and HubSpot: pipeline stages, deal scoring, lifecycle tagging, and reporting dashboards. Built for sales teams that need visibility and speed.
Email Automation Journeys
Behavioral email sequences that nurture, convert, and retain. From welcome flows to win-back campaigns, built in Mailchimp, ActiveCampaign, and Klaviyo with segmentation and trigger logic.
Client Lifecycle Flows
Onboarding to retention, mapped and automated. Client lifecycle systems that reduce churn, improve handoffs between sales and ops, and create consistent experiences at scale.
Marketing Dashboards
Real-time reporting infrastructure for marketing and ops teams. Custom dashboards pulling from CRM, ad platforms, and analytics to give leadership a single source of truth.
Attribution Tracking
Multi-touch attribution models that connect ad spend to closed revenue. UTM architecture, cross-channel tracking, and conversion event mapping so every dollar is accountable.
Marketing should build infrastructure,
not just produce campaigns.
These systems don't just generate leads, they compound. Every workflow, journey, and dashboard is built to scale without proportional headcount.
Selected
Project Work
I've supported startups and companies through consulting, creative direction, digital builds, and marketing automation. Projects span brand strategy, marketing systems, website builds, and campaign execution.
Let's
Connect
If you're building something that needs a real marketing system behind it, not just a campaign, reach out.