Ahmed Abou Zad

Marketing Director  /  Growth Systems & Automation

About

I'm a marketing leader with a background spanning creative marketing, digital growth, and marketing systems architecture.

My edge is the ability to combine creative marketing thinking with operational systems that drive measurable business growth.

"Marketing should not just produce campaigns. It should build infrastructure that compounds growth over time."

• Led marketing strategy and digital infrastructure for a North American logistics company
• Built marketing funnels and CRM lifecycle journeys across clients and carriers
• Managed Salesforce CRM and TMS systems supporting sales and operations
• Designed internal dashboards for client management, carrier relationships, and HR operations
• Led viral campaigns: Delivering Meals, We Made Moves series, F1 Car in the Office activation
• Oversaw paid campaigns, email marketing, and website strategy
• Led a marketing team of six

• Led digital marketing targeting builders and remodelers across North America
• Managed Facebook ad campaigns generating 10 qualified leads per week on average
• Reduced CPA to 2.7% of average client lifetime spend
• Grew company email list by over 200%
• Managed funnels, CRM, creative direction, and website redesign
• Led Builder Show Las Vegas activation and developed the 4 Level Systems sub-brand

• Developed marketing automation workflows and email campaign infrastructure
• Built segmentation systems and lifecycle journeys across education technology platforms
• Managed a contact list spanning multiple platforms with over 100,000 contacts

• Grew mailing list by 115% and social media audiences by 130%+
• Built CRM customer journeys and marketing automation workflows
• Produced a 100+ page digital product catalogue with e-commerce checkout
• Led digital and traditional campaigns reaching millions of people

• First marketing hire for the company
• Executed digital campaigns across email, paid advertising, and social media
• Built customer journeys and reduced customer acquisition costs by more than half
• Grew social engagement and referral traffic significantly
• Built and optimized blog and SEO content systems supporting company growth

• Managed marketing campaigns and digital presence for over 15 client brands
• Produced social content, paid advertising campaigns, and email marketing initiatives
• Improved local SEO and Google My Business performance across multiple markets

• Supported large-scale event marketing across national sports and entertainment events
• Managed social engagement, promotional content, and logistics for stadium activations
• Handled audiences ranging from 1,000 to 6,500 attendees

• Developed a market-entry business plan for German brand Hafele into the Egyptian market
• Conducted market research and built financial projections
• Supported retail launch planning for new product lines

Strategy

Execution

Platforms & Software

Industries